I hold giveaways on my blog. Some receive a lot of entries, while others don't. I've noticed a pattern with which ones receive high entries vs. those that don't. But there are still some that surprise me.
On my blog, I've noticed that my entries are higher if the main entry is simply to comment as to why they want to win. The ones that make you go to another site and come back tend to have less entries. If the main entry requires multiple things to be done, then the entries are really low.
There are exceptions to these observations. High dollar giveaway items seem to motivate people to work a little harder to enter. A $75 or higher value item seems to attract more people and they are more willing to go to another site and then come back and enter.
Sponsors want to draw attention to their brand and their website. The giveaway draws attention to the brand. The more giveaways the sponsor holds on blogs, the more attention the brand receives. This creates a buzz among consumers. If a sponsor is serious about wanting to generate traffic to their site, immediately, than a higher priced item should be offered as a giveaway prize.
It is my personal opinion that doing one giveaway, on one blog, is not enough to generate interest or website traffic. The average person may see something and think "interesting." Then next time that person sees the item or hears about a brand, "I remember." The third time, "I need to check that out."
Of course, that is just an opinion. I would like to know what you think. How many times do you need to see something, before you want to investigate more? Why do you enter giveaways, and what determines which ones you do or don't enter?
On my blog, I've noticed that my entries are higher if the main entry is simply to comment as to why they want to win. The ones that make you go to another site and come back tend to have less entries. If the main entry requires multiple things to be done, then the entries are really low.
There are exceptions to these observations. High dollar giveaway items seem to motivate people to work a little harder to enter. A $75 or higher value item seems to attract more people and they are more willing to go to another site and then come back and enter.
Sponsors want to draw attention to their brand and their website. The giveaway draws attention to the brand. The more giveaways the sponsor holds on blogs, the more attention the brand receives. This creates a buzz among consumers. If a sponsor is serious about wanting to generate traffic to their site, immediately, than a higher priced item should be offered as a giveaway prize.
It is my personal opinion that doing one giveaway, on one blog, is not enough to generate interest or website traffic. The average person may see something and think "interesting." Then next time that person sees the item or hears about a brand, "I remember." The third time, "I need to check that out."
Of course, that is just an opinion. I would like to know what you think. How many times do you need to see something, before you want to investigate more? Why do you enter giveaways, and what determines which ones you do or don't enter?
